See how observed visits arrive
App Health’s Site visits, traffic sources & account activity panel now includes a source overview and channel distribution, with Sources, Campaigns & links, Landing pages, Referring pages and Daily trend views. Period controls cover today, 7, 30 and 90 days, plus retained source history alongside lifetime visit totals.
Attribution uses the first observed event of each visit. Moving between pages does not create another referral, and returning to an existing tab is distinguished from a newly observed incoming link. Older clients and visits that predate this addition remain explicit coverage gaps; historical sources are not invented.
Distinguish individual campaign placements
A tagged-link builder helps administrators assign a source, medium, campaign and content label to a public Watchtower URL. A different content label can distinguish individual posts or placements. The report groups visits carrying those labels; it is not a verified ad-platform conversion or click report.
Browsers may provide only a referring origin or no referrer at all. Direct / unknown therefore includes withheld information. Referring-page paths are shown only where supplied and safe to retain; query strings and fragments are removed.
Keep reporting bounded and private
Source reporting is administrator-only and retains daily aggregates for up to 90 days. It uses the existing first-party visit identifier and does not join source aggregates to account records. Existing visit totals and account-usage deletion behavior are preserved.
The collector keeps sanitized paths and allowlisted campaign labels rather than complete URL queries, advertising click IDs or raw IP addresses. Global Privacy Control, Do Not Track and the existing exclusions for administrator traffic, embedded frames and known bots remain in place. Source metadata is client-reported, and the figures describe observed browser visits rather than audited people.
Instrumentation now covers the current instrumented site pages and retained public blog articles. Reporting begins with the new collection; blocked scripts and uninstrumented surfaces remain outside its coverage. The privacy notice describes the added aggregate measurement.